Times Are Changin’

It is time for the innovative minds that pirated print in the beginning of news dispersion to combat the magnetic magnificence of the Web; big print venues like, The Chronicle and The New York Times want to survive this technical time of electronic interaction, instantaneous information and individual control over one’s wants and needs, but how can they compete with a lovable monster?  http://http://www.123helpme.com/preview.asp?id=71815


Blogger’s know how to keep the story/conversation going.  Information is just the start; these individuals know how to speculate facts and bring more to the table than what has been served.  Traditional media has remained strictly factual, and a bit dry, if compared to the juicy opinions of blogger’s.  Reading print is like saying, I only care about the concrete facts, and the main thread that runs through the story; newspapers should incorporate more opinion in its content. The article itself might not be the place for opinion, however, under the byline, or on a separate page designated for author opinion, the writers themselves could contribute, (with all ‘off record’ sources in mind), a personal view of the topic. After all, the Web is all about personalization.  Just a piece of the author’s personality/opinion would exhibit the expertise of a writer’s ability to withhold his/her bias’, and possibly entice the reader to look for specific writer’s columns, which facilitates the idea of personalization.     


This is not only a physical change in the way news is consumed by the public. The social aspect of the Web encompasses today’s public with a sense of control and in-depth perception of the world around them.  Newspapers control what the reader wants, whereas the Web allows the reader to control it.  Newspaper could tap into this idea easily.  People want their opinions to be heard and to count, so papers should allot some real estate on its pages for websites that people can visit for commenting, and could later be published in the next issue.  


The bottom line is that papers need to keep a transparent feel to them.  Transparency permits the reader to feel like they know what is going on and keeps a sense of personality on the pages.  Giving the reader a chance to participate in some way will ultimately be the deciding factor whether print will remain a main source for news consumers.    http://http://web.mit.edu/comm-forum/papers/arata.html


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